My client is looking for an experienced, innovative and self motivated Digital Marketing Executive with at least 4++ years B2B online marketing experience to join their small and friendly team based a short train journey from Clapham/Wimbledon. Taking ownership of several tasks within the organisation but working within a team, you will be responsible for managing and carrying out tactical multi-channel B2B marketing campaigns.

Key responsibilities:

  • Updating the client website
  • Responsibility for extensive e-mail campaigns
  • Responsibility for maintenance and growth of e-mail database
  • Responsibility for opening up new channels/partnerships to widen entry catchment
  • Social media – working with outsourced partner to maximise return on contra arrangement
  • Product development with business analyst
  • Specific lead projects including: data review, mobile usability, SEO review, CV Database
  • Digital lead generation
  • Email Execution
  • CMS
  • Lead Generation: manage relationship with external agency to ensure all tracking is correct and leads are passed to sales. Ensure follow up and conversion recorded.
  • Support sales team with attendance at events
  • Provide sales team with up to date sales support tools and marketing collateral
  • Weekly and monthly reporting
  • Data project to improve quantity and quality of prospect data
  • e-Newsletter management
  • Promotional emails (2 x month)
  • Site configuration review (via Calibrate)
  • Reporting (Adobe analytics, madgex CMS, Exact target)
  • Webstats – provide infographics to sales team monthly
  • Sales Support Collateral- rates, infographic PDFs, presentations, tip sheets.

This is a 12 week (minimum) assignment with the likelihood of extending beyond this initial period.

A competitive rate (dependent on experience) + holiday, flexible working hours and the opportunity to work with some great marketing professionals.