With 150 years of experience in providing market-leading intelligence, my client is looking for an enthusiastic, well-organised and committed marketing professional to join their marketing team as a marketing executive in the property segment.
You will be responsible for:
- mapping end-to-end communications on lead journeys and building content journeys
- managing newsletters and e-updates sends
- creating automated tactical campaigns and automated core programmes
- executing Account Based Marketing (ABM) campaigns
- creating landing pages and analysing their effectiveness
- running on-site A/B testing
- running on-site segmentation to support Nurture efforts
- tracking response to evaluate the effectiveness of communications
The ideal candidate will be a degree holder who has:
- demonstrable experience in working with email marketing, creation of HTML emails and marketing automation system
- working knowledge of using Dreamweaver and HTML
- knowledge of building, planning and optimizing marketing campaigns
- passion towards working with email marketing, lead life-cycle optimization and on-site testing
- high attentive to details and a can-do attitude
In return, my client offers excellent benefits along with a dynamic and creative working environment.