Overview:

A unique and truly exciting opportunity to join a leading global business as a Marketing Analyst. Working with talented marketing teams and business departments, your role will be to contribute to growing revenues by converting data into actionable insights to discover new opportunities, understand challenges and measure the success of marketing efforts.

Main Activities & Responsibilities

Reporting

  • Develop, implement, and share metrics about quality, performance and outcomes.
  • Effectively communicate results & insights to other key executives & stakeholders.
  • Measure performance & identify improvements.
  • Provide regular monthly and yearly reporting.
  • Manage scheduled and ad-hoc reports.
  • Analyze and validate findings, creating reports, presentations, and visualizations.

Analysis and Insight

  • Evolve capabilities from reporting to insight to action.
  • Deliver actionable insight by interpreting and predicting business trends using combinations of data and statistical modelling; for example forecasting sales, funnel performance and their key drivers.

Technology and Process

  • Identify business technology, process needs & improvements opportunities.
  • Implement analytical tools and solutions to support the Digital & Direct Sales activity as well as the different segments.
  • Implement the right tools & architecture to extract the relevant campaign data for marketing decision-making and selling opportunities.

Channels and Actions Knowledge

  • Define and track performance metrics to show ROI as well as customer behaviour.
  • Follow one action, through one channel, during a period, towards a target systematically linked to performance KPIs.
  • Use all available information sources to provide the right feedback on customer brand and purchase experience.
  • Develop recommendations and the correct technology to help partners/stakeholders capture the most critical, actionable data to achieve their objectives.
  • Aggregate data across all marketing channels including SEO, SEM, Social, Email etc

Budget and Costs

  • Build with the segments & marketing teams the yearly target & costs tool.
  • Provide analysis and reporting on marketing channels and insight on how to improve budget efficiency linked to ROI.

Innovation

  • Maintain deep domain knowledge in core areas of responsibility to ensure my client remains on the cutting-edge as technology evolves.
  • Deliver elegant and innovative solutions to business problems.

Teamwork

  • Spend time working with users to define their reports’ needs, how frequently, what KPIs, etc.
  • Share initiatives, best practices, problems & resolutions, knowledge in order to encourage results & innovation.
  • Be responsible for creating the right environment to ensure everybody’s involvement.
  • Optimize the organization in a multi-cultural environment.
  • Help non-technical people understand how to use the systems and ensure they are used properly.
  • Close work with the Customer Data team.

Functional and Technical Competencies

  • The required person has experience practising advanced analytics and data manipulation.
  • Full understanding of defining, extracting, creating and analyzing data.
  • They must also be a highly organised professional who pays strong attention to detail in their daily tasks.
  • Hands on mentality, able to work in a matrix, able to manage diversity.
  • Effectively works with a vast array of information and copes with rapidly changing information.

Education, Knowledge, Skills and Experiences (and any other requirements)

  • 1-2 years proven experience practising advanced analytics and data manipulation
  • Ability to generate meaningful insights from data
  • SAS / SPSS or relevant statistical modelling tool desired
  • SQL, across any database environment (e.g. SQL Server, MySQL, Oracle)
  • Very strong Microsoft Excel (including pivot tables, graphics) and PowerPoint skills
  • Experience of Tableau desired
  • Experience in web analytics measurement tools, such as Adobe Analytics and Google Analytics.
  • Attribution modelling experience desired
  • Bachelor’s degree in a relevant field e.g. Business, Finance, Economics, Computer Science, Mathematics, Operational Research, Statistics or equivalent
  • Highly organised professional that pays strong attention to detail in their daily tasks.
  • Effectively works with a vast array of information and copes with rapidly changing information.
  • English bilingual mandatory, 2nd language (ES, FR or DE) desired.

In return, my client offers exciting career prospects, the opportunity to work at the forefront of technological development, a competitive salary and industry leading benefits.